Marketing Tips

Our free marketing tips offer marketing insight and advice to help you sharpen your marketing strategy, build more effective campaigns, stay on top of industry trends, and solve specific marketing challenges.

  • The Benefits of Transforming Webinars into Evergreen Content

    Monday, September 23, 2024
    By converting webinars into articles, guides, or downloadable resources, you can extend their reach, increase visibility, and continue to generate leads long after the live event has ended. read more

  • The Power of Sponsored Content

    Wednesday, August 14, 2024
    In today’s fast-paced digital landscape, capturing and maintaining your audience’s attention is more challenging than ever. With an overwhelming number of brands vying for consumer focus, cutting through the noise requires more than just traditional advertising. This is where sponsored content comes into play, offering a powerful way to engage with your target market in a meaningful and impactful manner. read more

  • How to Boost Laboratory Equipment Sales on a Tight Marketing Budget

    Monday, June 05, 2023
    Boosting laboratory equipment sales on a tight marketing budget requires a targeted approach and creative strategies. Here are some strategies to consider. read more

  • The Role of AI In Marketing: Why and How You Should Embrace & Evolution

    Thursday, May 11, 2023
    The rise of artificial intelligence (AI) has led to concerns about the future of many industries, including marketing. Some fear that AI will eventually eliminate marketing jobs, as machines become better at performing tasks that were once done by humans. However, while AI will certainly change the way that marketing is done, it is unlikely to completely eliminate marketing jobs. read more

  • 4 Tips on How to Apply the "Start with Why" Concept to Your Marketing Strategy

    Monday, April 10, 2023
    As a marketing professional, you may have heard of the concept of "Start with Why" popularized by Simon Sinek. But what exactly does it mean, and why is it important for your marketing strategy? read more

  • What is Google's Helpful Content Update?

    Tuesday, August 30, 2022
    Google’s helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. read more

  • Infographic: Why Sales Enablement Matters in 2022

    Monday, August 01, 2022
    How successful are your marketing assets in the hands of your sales team? Are you looking to improve the performance of your marketing efforts? Aligning sales and marketing processes enhance sales productivity and increase the efficiency by 67% and effectiveness of marketing efforts. read more

  • Infographic: 10 Key Features Savvy Marketers Are Missing Out Using Cloud Storage to Support their Sales

    Thursday, June 30, 2022
    Cloud storage options such as Dropbox, OneDrive, and Google Drive, offer some similar features as a sales enablement platform. Both allow you to safely store, organize, and share large files. But savvy marketers need more! read more

  • Infographic: How to Generate More Customer Reviews

    Thursday, May 12, 2022
    Product reviews have become a key element of the buyer’s journey. When our global, purchase-ready community of scientists who are actively involved in the lab across multiple disciplines leave reviews on Labcompare, those reviews contain reliable information and a trustworthy and independent perspective on how your product works and whether it’s worth the investment. read more

  • Infographic: Trends in Adopting Laboratory Research Products

    Tuesday, September 28, 2021
    More than ever, scientists rely on innovative lab products and systems to achieve their objectives. Download this infographic to gain further insight into Labcompare’s audiences purchasing trends for lab products and how the scientific community wishes to learn more about products. read more

  • Infographic: Not All Leads Are Created Equal—The Right Way to Score Leads

    Thursday, July 22, 2021
    A lead is someone who for some reason—any reason—is interested in what you’re selling. But not all leads are created equal, and just because a lead is “interested” doesn’t necessarily make it a lead you want. While quantity certainly matters with lead generation because you want to attract as many potential buyers as possible to your product or service, not all leads are created equal. Quality comes first—and by quality, we’re talking qualified. read more

  • eCommerce Tip Infographic: 5 Benefits to Listing in an Online Marketplace

    Tuesday, May 25, 2021
    An online shopping experience begins on a marketplace or search engine. This infographic outlines 5 key benefits to listing on online marketplaces. If you're in the market to acquire new customers and reach new markets, download this infographic today. read more

  • Article: Why Branding Is as Important as Lead Generation

    Wednesday, May 05, 2021
    Branding initiatives build awareness and positive associations for your company, products, and services. And while it’s true that sales teams are always clamoring for more leads, branding efforts are equally important because branding makes lead generation easier and more efficient. read more

  • Infographic: Sales Enablement Platform vs. Cloud Storage Comparison Chart

    Thursday, March 25, 2021
    Cloud storage options such as Dropbox, OneDrive, and Google Drive don't solve the sales marketing puzzle and are not a replacement for a robust sales enablement platform. read more

  • 9 Tips on How to Improve Your Infographics: A Roadmap for Best Practices

    Wednesday, February 24, 2021
    An infographic can be an extremely powerful way to display information for your audience. When it comes to creating an infographic that is both educational and visually appealing, there are a few infographic best practices to keep in mind. Download our roadmap to review these 9 best practices. read more

  • Infographic: How to Create Customer-Centric Content

    Saturday, January 30, 2021
    Customer-centric content focuses on meeting the needs of your audience and potential customers at each stage of their buying cycle. Download this infographic to learn how to create customer-centric content so you can increase your likelihood of winning every business! read more

  • Infographic: 5 Tips for a High Converting Landing Page

    Tuesday, December 29, 2020
    Conversion is a key success metric. When you’re trying to increase the conversion rate of users on your landing page, here are 5 tips that can help. read more

  • 5 Digital Marketing Trends in 2021

    Monday, November 30, 2020
    Download this handy infographic to learn the 5 exciting digital marketing trends in 2021 that can help you increase the engagement of your marketing efforts, generate more leads, and grow sales! read more

  • Infographic: 3 Tips to Maximize Lead Conversions

    Friday, October 30, 2020
    Lead generation has taken on a new level of importance during these challenging times. This article provides some lead best practices that we hope will help with conversion and subsequently lead to more sales for your organization! read more

  • Infographic: 3 Ways Product Reviews Can Grow Your Sales

    Wednesday, October 28, 2020
    Are you ready to take your sales and marketing to the next level? With the widespread internet usage around the world, online product reviews are more critical than ever. read more

  • Infographic: "How-To" Advice for Content Marketing

    Tuesday, September 01, 2020
    Content and content marketing are not the same. Learn how to effectively incorporate vital elements of effective content marketing to improve your ROI. read more