Connecting Buyers and Sellers Through Products and Innovations
The Lab Group offers you, the supplier, the ability to connect with lab professionals across our trusted brands during all phases of their purchasing journey, resulting in unique opportunities to strengthen your brand, generate qualified leads, and win new business.
Lab professionals across various disciplines choose Labcompare as their number one digital portal when they begin their product discovery and exploration, Laboratory Equipment & Forensic® as their number one digital source of groundbreaking news; therefore, making your presence across our brands is an essential component of your marketing mix.
Our Mission
Lab Group's trusted brands offers lab professionals the tools and content they require to discover suppliers like you and to make more informed, more confident purchasing decisions that lead to long-term relationships between scientists and suppliers.
Our readerships accesses our world class groundbreaking news, informative and engaging content, product information, and user generated reviews to take command of their purchasing process.
They can quickly identify their options; learn features and specs through product listings, articles and videos; compare selections; read independent reviews from peers; and engage with suppliers to request more information, demos and price quotes.
With such resources at their disposal, scientists are more likely to find a relevant and fruitful connection with a supplier who can meet their needs.
Gain a Level Playing Field
Whether you are a large company or a niche supplier, you have the opportunity to present your brand, products, and services to a highly-motivated buying audience during any point in their purchasing journey: from awareness, to exploration and evaluation, to final decision and purchase.
Your marketing goals may be many—from increasing brand awareness to generating qualified sales leads. The Lab Group has the marketing
Get Noticed, Get Selected - Top Content by Our Audience
Lab professionals are typically two-thirds of the way through their buying process by the time they contact a potential supplier. When you deploy a multichannel marketing approach through Lab Group's trusted brands, lab professionals are more likely to:
- Become educated about your products
- Have an enhanced impressions of your brand
- Have greater confidence working with you
- Include you on a list of vendors to be evaluated
